Inspire projects Telstra’s 55 Days of Christmas Campaign into the national radar by staging a series of spectacular light shows at iconic inner city buildings in Sydney, Melbourne and Brisbane.

Using a series of breakthrough high-definition projections, Inspire transformed Customs House in Sydney, Federation Square in Melbourne and the Brisbane City Hall into larger than life Advent Calendars as a teaser promotion in the lead up to the Telstra 55 Days of Christmas campaign.

The projections brought to life Telstra’s Christmas product line-up, mapped to the exact shape of the buildings with projectors that shone at 100,000 lumens – remarkably the same as direct sunlight on a bright summer’s day.

Campaign Brief reported: “The experience featured two dimensional artwork converted into three dimensional experiences, each carefully mapped onto the unique architecture, contours, textures, depths and surfaces of each building. This process, marrying creative with architecture, creates a perception of depth and the successful illusion of content ‘playing with’ the shapes and curves of the building”

Inspire continue to re-invent the concept of brand experience by bringing together passable aspects of the lives of your target market with cutting edge methods of delivering creative ideas. Discover how to turn the unremarkable into the Inspirational, make an enquiry with our expert team today.