More than 70,000pledges to end Indigenous disparity in Australia through education and training, and counting! Continuing their successful approach of personal engagement, Inspire delivers a national Westfield registration drive on behalf of not for profit organisation, GenerationOne.

An influx of positive support for the movement generated by young GenerationOne ambassadors as helped build momentum for the organisation and the issues they address, while GenerationOne continues its national support tour. Occupying prime positioning in a total of 23 Westfield Shopping Centres around the country, the GenerationOne ambassadors are able to engage the public and effectively convert shoppers into supporters of the national movement.

Passersby are asked to pledge their support by completing a hand shaped card, “putting their hands up” for the cause. Inspire designed this brand engagement to give GenerationOne the opportunity to communicate all of the elements of their campaign so far, successfully generating a burst of interest following their surge campaign in October.

Inspire has achieved an astounding national presence for GenerationOne, with a concept and implementation that reflects the ideals at the core of their experiental brief. The beauty of this project is that Inspire provided a complete promotional solution from design to execution. Let Inspire push the boundaries of conventional brand experiences and achieve your big brand ideas by making an enquiry with our expert team today.