University O’Week Activations, 16th February – 1st March 2011

3,900 university students from thirteen campuses around the country pledged their support for the movement to end Indigenous disadvantage, when GenerationOne ambassadors took on Orientation Week in February 2011.

This year, along with their market stall activations in thirteen campuses nationally, GenerationOne added an interactive element to their campaign by staging full scale performances as part of three universities’ entertainment programs. Indigenous recording artists including BrothaBlack, didgeridoo and vocal troupe Decendance and Knowledge Bones rocked the main stage at the University of NSW in Sydney and Curtin University of Technology in Perth, while Lady Lash came up close and personal with an intimate ‘tentside’ performance for the students of Melbourne University.

Students were asked to pledge their support for GenerationOne by completing a hand shaped card, “putting their hands up” for Indigenous education, mentoring and employment. Inspire designed this concept to allow students to interact with and continue to build momentum behind the GenerationOne movement, the result of which was a vast success for GenerationOne in their second visit to OWeek.
By targeting students in the social atmosphere of OWeek, Inspire was able successfuly align GenerationOne with issues that are significant to students lives, generating immense interest in the GenerationOne movement.