Digital Projections by Inspire

Inspire projects Telstra’s 55 Days of Christmas Campaign into the national radar by staging a series of spectacular light shows at the iconic Brisbane City Hall in December 2010.

Using a series of breakthrough high-definition projections and their signature innovative flair, Inspire transformed King George Square into a Christmas fantasyland, including elves, carollers, treats and a larger than life swirling snowdome, in the lead up to the Telstra 55 Days of Christmas campaign.

The projections illuminated Telstra’s Christmas product line-up in full 360˚ view and mapped to the exact shape of the dome, with projectors that shone at 100,000 lumens – remarkably, the same as direct sunlight on a bright summer’s day.

Campaign Brief reported: “The experience featured two dimensional artwork converted into three dimensional experiences, each carefully mapped onto the unique, contours, textures, depths and surfaces of each surface. This process, marrying creative with architecture, creates a perception of depth and the successful illusion of content ‘playing with’ the shapes and curves of the object”.

Inspire continue to re-invent the concept of brand experience by bringing together passable aspects of the lives of your target market with cutting edge methods of delivering creative ideas. Discover how to turn the unremarkable into the Inspirational, make an enquiry with our expert team today.