University O’Week Awareness Activations, 17th February – 1st March 2010
2,200 university students from seven campuses around the country pledged their support for the movement to end Indigenous disadvantage, when GenerationOne ambassadors took on Orientation Week in February 2010. – READ MORE
Students were asked to submit their ideas about how Indigenous education issues should be addressed by universities and the community by completing a hand shaped card, “putting their hands up” for the cause. Inspire designed this concept to allow students to interact with the brand and build momentum behind the GenerationOne movement, the result of which was a vast success for GenerationOne.
The education of the youth of Australia as a whole was a core objective GenerationOne aimed to address in its pre-launch campaign. By targeting students in the social atmosphere of O’Week, Inspire was able successfuly align GenerationOne with issues that are significant to students lives, generating immense interest in the GenerationOne movement in the lead up to its official launch in March 2010..
The handprint concept became a consistent symbol throughout GenerationOne’s launch, leading to the highlight of the campaign on the night of its official launch in Sydney.