Westfield Registration Campaign, Thursday 20th – Saturday 22nd May 2010
Ten Westfield shopping centres, three days and 5,500 pledges to end Indigenous disparity in Australia through education and training. Continuing their successful approach of personal engagement, Inspire delivered a national Westfield registration drive as part of the launch of not for profit organisation, GenerationOne. – READ MORE
An influx of positive support for the movement was generated by young GenerationOne ambassadors as they helped build momentum for the organisation and the issues they address. The GenerationOne ambassadors were able to engage the public by drawing upon the success stories of everyday Australians captured throughout the Roadshow tour; effectively converting shoppers into supporters of the national movement.
Passersby were asked to pledge their support by completing a hand shaped card, “putting their hands up” for the cause. Inspire designed this brand engagement to give GenerationOne the opportunity to communicate all of the elements of their campaign so far, successfully generating a burst of interest in their brand in the final days of its launch campaign in May 2010.