The GenerationOne Launch Event, 19th March 2010 – Overseas Passenger Terminal, Circular Quay
Inspire Event Partners has delivered a world-first – a live, interactive, digital projection onto the sails of the Sydney Opera House as part of the eAward winning ‘Launch Event of the Year’. BT Publishing recognised Inspire’s seamless delivery of the launch of not-for-profit organisation GenerationOne, from creative concept development through to its high impact execution. – READ MORE
The GenerationOne launch event was the opportunity for entrepreneur and founder Andrew Forrest to introduce the social movement that he hopes will change the face of Australia for good. Independent media analysis reported that one quarter of Australians were aware of the GenerationOne movement after its launch in March 2010.
Held in Circular Quay, Sydney, Eddie McGuire hosted 600 people including Cate Blanchett, Russell Crowe, former Prime Minister Kevin Rudd and NSW Premier Kristina Keneally as well as fellow corporate supporters of GenerationOne and members of Sydney’s Indigenous community. Guests were greeted with a traditional Indigenous Smoking Ceremony and entertained by earthy colours and sounds of traditional music from Geofrey Gurrumui and dance acts by the young performers of Jannawi Dance Theatre. Indigenous performers mixed with everyday Australians, celebrities and politicians to show a unified support for GenerationOne, the movement to end Indigenous disparity in our lifetime.
Inspire designed the highlight of the night to provide guests with the opportunity to “raise their hands for GenerationOne” by making a personal pledge to support the movement and place their hand prints onto a canvas of the Sydney Opera House. In that moment their image was projected across Circular Quay and onto the sails of the Opera House, building hands over its facade in real time.
Absolutely every guest, and crew member, pledged to support the ‘Generation for Change’