Working with the Sanofi Pasteur Team, Inspire Event Partners designed, built and implemented an experiential zone for the guests attending the World Society for Paediatric Infectious Diseases in Melbourne in 2011.
The exhibition environment clearly promoted the Sanofi brand whilst underlying key products and provided a platform for guests to fully immerse themselves within the Sanofi interactive experience. With the use of a 60 inch screen and kinect camera, the Sanofi Interactive World Map allowed the public to gain fast and accurate information regarding a place of travel. People were able to navigate around the globe with their hands, select a country and then find the appropriate answers on government travel recommendations, currency, weather, possible diseases and vaccinations on that specific country.
Furthermore, the utilisation of iPad Kiosks allowed individuals to personally navigate their way through Sanofi product information, complete interactive quizzes and opt in to receive regular updates from Sanofi on the products of their choice. These kiosks will be set up at 25 Sanofi Pasteur events over the next 12 months.