Inspire Event Partners and Robina Town Centre worked together to launch Australia’s first Virtual Change Room. Using 2 full – length virtual mirrors and innovative kinect software, the Virtual Change Room allows shoppers to choose between 200 of Robina’s latest fashion, size the garment on their body, receive information on stock and prices and print their own shopping list.
The Today Show covered Robina’s Virtual Change Room, reaching out to thousands of viewers across Australia and proving to be a great media outlet. To date, the videos posted on YouTube have had 3,000 hits and 5,000 members of the public have had a unique interaction with the experience offered at Robina Town Centre.
Fashion icon Amber Renee introduced the Virtual Change room at the launch on the 15th March 2012 and shoppers will now have the opportunity to try this virtual experience for themselves until the 11th April 2012 at Robina Town Centre.