Inspire Event Partners developed and implemented a unique experience for university students visiting the Sanofi Pasteur display during the O’ Week festivities.

The experience was designed to cover three key elements:

• educate students on the importance of vaccinations
• attracting students to the stand and providing an engaging experience
• promoting the new Travellers Help app and website

On arrival students were invited by an actor dressed as a nurse or doctor, to travel the world through the gesture controlled Sanofi Kinect Globe. Each user was able to map a journey, view key facts about each country and learn which vaccinations were recommended when travelling through these countries.
For this event, a Travellers Help Photo Booth developed by Inspire Event Partners was integrated into the experience allowing guests to MMS a record of their experience to their phone. Each individual that received a photo also got a Travellers Help link that gave them access to the website. Print material also used QR codes to direct students to the Travellers Help website and mobile app.

Inspire Event Partners, in conjunction with Sanofi Pasteur designed and developed the Travellers Help Website. At Travellers Help you can access the most accurate travel destination information, find out about recommended vaccinations, whether the food and water is considered safe and the standards of healthcare available. By scrolling over the Interactive Map and clicking on a country guests are educated on why they should vaccinate, disease information, destination reports, latest outbreaks and travel tips. To view the website and create your own experience please click here.

Inspire Event Partners and Robina Town Centre worked together to launch Australia’s first Virtual Change Room. Using 2 full – length virtual mirrors and innovative kinect software, the Virtual Change Room allows shoppers to choose between 200 of Robina’s latest fashion, size the garment on their body, receive information on stock and prices and print their own shopping list.

The Today Show covered Robina’s Virtual Change Room, reaching out to thousands of viewers across Australia and proving to be a great media outlet. To date, the videos posted on YouTube have had 3,000 hits and 5,000 members of the public have had a unique interaction with the experience offered at Robina Town Centre.

Fashion icon Amber Renee introduced the Virtual Change room at the launch on the 15th March 2012 and shoppers will now have the opportunity to try this virtual experience for themselves until the 11th April 2012 at Robina Town Centre.

Working with the Sanofi Pasteur Team, Inspire Event Partners designed, built and implemented an experiential zone for the guests attending the World Society for Paediatric Infectious Diseases in Melbourne in 2011.

The exhibition environment clearly promoted the Sanofi brand whilst underlying key products and provided a platform for guests to fully immerse themselves within the Sanofi interactive experience. With the use of a 60 inch screen and kinect camera, the Sanofi Interactive World Map allowed the public to gain fast and accurate information regarding a place of travel. People were able to navigate around the globe with their hands, select a country and then find the appropriate answers on government travel recommendations, currency, weather, possible diseases and vaccinations on that specific country.

Furthermore, the utilisation of iPad Kiosks allowed individuals to personally navigate their way through Sanofi product information, complete interactive quizzes and opt in to receive regular updates from Sanofi on the products of their choice. These kiosks will be set up at 25 Sanofi Pasteur events over the next 12 months.

We designed and developed an iPad App for Sanofi for use at industry events around Australia.

The iPads were mounted in sleek ‘Apple Store’ style kiosks allowing event attendees to interact with the iPad App, discover important facts, use the interactive globe to get information on vaccines required by travellers to different parts of the world and opt-in to receive regular updates from Sanofi.

This isn’t a native App, which means it isn’t publicly available. The App icon was loaded directly on to the iPads specifically for use at these events and when pressed launched the Safari browser.

3933 university students from around Australia showed their support for GenerationOne’s movement to end indigenous disadvantage and discrimination when GenerationOne ambassadors had stands at university O-Weeks around the country in February 2012.

There were 22 activations over a 3 week period that Inspire Event Partners produced nationally.

Students were encouraged to write down their views about indigenous education on a hand shaped card that was a concept of Inspire Event Partners to help GenerationOne’s cause.

Inspire projects Telstra’s 55 Days of Christmas Campaign into the national radar by staging a series of spectacular light shows at the iconic Brisbane City Hall in December 2010.

Using a series of breakthrough high-definition projections and their signature innovative flair, Inspire transformed King George Square into a Christmas fantasyland, including elves, carollers, treats and a larger than life swirling snowdome, in the lead up to the Telstra 55 Days of Christmas campaign.

The projections illuminated Telstra’s Christmas product line-up in full 360˚ view and mapped to the exact shape of the dome, with projectors that shone at 100,000 lumens – remarkably, the same as direct sunlight on a bright summer’s day.

Campaign Brief reported: “The experience featured two dimensional artwork converted into three dimensional experiences, each carefully mapped onto the unique, contours, textures, depths and surfaces of each surface. This process, marrying creative with architecture, creates a perception of depth and the successful illusion of content ‘playing with’ the shapes and curves of the object”.

Inspire continue to re-invent the concept of brand experience by bringing together passable aspects of the lives of your target market with cutting edge methods of delivering creative ideas. Discover how to turn the unremarkable into the Inspirational, make an enquiry with our expert team today.

Over 100,000 people hit the streets of Sydney on the 8th January to share in the buzz of the Sydney Festival First Night, and Inspire was bringing it to them live!

Sydneysiders were treated to viewing all the excitement of the largest free event of the Sydney Festival, Festival First Night from St Mary’s Cathedral courtyard. The Sydney CBD came to life with entertainment, food, music and more and it was all captured and shared from viewing points like the courtyard, dotted around the event.

Inspire provided their INSPIREbiggAIRcube with accompanying mega print branded banners for the principal sponsor and the City of Sydney. Even during the bright daylight, the INSPIREbiggAIRcube offered a clear and colourful image to be enjoyed well into the fading evening. Inspire produced a seamless and wholistic promotional solution to ensure all the highlights of the festival were seen, felt and heard among the buzzing city.

The INSPIREbiggAIRcube is being snapped up for hire at a number of major events in Sydney and around the country as an all around outdoor entertainment solution. Let the unique inflatable features of the INSPIREbiggAIRcube expand your expectations by making an enquiry with our experts today about how Inspire can bring all of your creative brand ideas to life.

Napoleon Perdis was blowing kisses to the shoppers of Westfield Miranda for the first time as Inspire continues to break the boundaries of experiential marketing. Introducing the new Point of Sale projector.

Inspire applied the latest projection technology to achieve brand new Point-of-sale solutions for Napoleon Perdis’ winter range. POS projection intergrated advertising opened the doors to how Napoleon’s products and brand can be viewed at the point of sale both physically and digitally by creating a brand new way to experience in store promotions.

Inspire can custom build solutions into off the shelf display cases or design and manufacture bespoke environments for exhibitions, shopping centres or travelling roadshows. Inspire’s comprehensive approach means all equipment can be networked for easy download of new content and with some extra software and hardware we can make any projection surface into an interactive experience like no other.

3,900 university students from thirteen campuses around the country pledged their support for the movement to end Indigenous disadvantage, when GenerationOne ambassadors took on Orientation Week in February 2011.

This year, along with their market stall activations in thirteen campuses nationally, GenerationOne added an interactive element to their campaign by staging full scale performances as part of three universities’ entertainment programs. Indigenous recording artists including BrothaBlack, didgeridoo and vocal troupe Decendance and Knowledge Bones rocked the main stage at the University of NSW in Sydney and Curtin University of Technology in Perth, while Lady Lash came up close and personal with an intimate ‘tentside’ performance for the students of Melbourne University.

Students were asked to pledge their support for GenerationOne by completing a hand shaped card, “putting their hands up” for Indigenous education, mentoring and employment. Inspire designed this concept to allow students to interact with and continue to build momentum behind the GenerationOne movement, the result of which was a vast success for GenerationOne in their second visit to OWeek.
By targeting students in the social atmosphere of OWeek, Inspire was able successfuly align GenerationOne with issues that are significant to students lives, generating immense interest in the GenerationOne movement.

Sydney residents are no strangers to stunts, but when a five tonne mountain of fresh bananas was dropped outside of Customs House in Circular Quay to celebrate the launch of Donkey Kong Country Returns from Nintendo, eyebrows were raised.

In December 2010 Inspire partnered with Mark Communications and Nintendo Australia to take on the hairy task of launching the Donkey Kong Country Returns videogame in Sydney. Inspire made this BIG idea come to life with their giant inflated screen next to the tower of fruit. This meant Sydneysiders were able to engage Donkey Kong in his latest adventure at a whole new level to match the monstrous banana display.

Media releases into key bargain hunting websites, online gaming pages as well as social media encouraged people to bring a bag and help themselves to as many bannanas as they could carry, with any remaining fruit being donated to OzHarvest. Needless to say, the people arrived in droves and the five metre high and 3 metre wide mound of yellow fruit was quickly reduced to nothing!

It’s true that apes like bananas and people love a spectacle, so Inspire produced an experiential marketing campaign like no other. The stunt generated countless media mentions and articles in game genre online hubs such as CNET Australia & GameSpot AU.