3D Building Projection

• Interactive Building Projection
• 3D Building Projection
• Nintendo Brand Activation
• Large Outdoor Screen for Brand Activation
• Event Management and Event Planning
• Building Projection Guerilla Marketing
• Outdoor Cinema Earth Festival
• Charity Event & Race Day
• Brand Experience Live Sites
• Brand Experience Exhibition Design
• PDM & Retravision

Inspire Event Partners

3D Building Projection

To launch the 2009 Christmas party season a 3D architectural building projection (3D Mapping) was developed for Ferrero Rocher, which ran over six nights, in Sydney.

The campaign was specifically designed to engage opinion formers, generate press coverage and drive talkability during the lead up to Christmas.

The campaign, dubbed The Ferrero Festival of Light, was opened to the public, media and VIP’s at an official unveiling party on the first night of the brand activation, with the building projection running from 8:30pm – 11:30pm over a two-week period.

To meet the campaign objectives this needed to be more than a light show or a static building projection. All content had to be video with the animation being 3D mapped to the lines and shape of the building, something rarely done on Australian shores before.

Results:

1.Editorial
The campaign achieved over 40 pieces of editorial worth in excess of $300,000, with the top five outlets being Channel 7 Sunrise, The Sydney Morning Herald, The Daily Telegraph, News.com.au and Famous magazine.
2.Youtube
The Ferrero FOL Youtube channel, which contains highlights of the show (see www.youtube.com/ferrerofol), has received in excess of 27,000 views to date.

3.Foot Traffic
The number of people exposed to the projection at Customs House over the six nights wasn’t tracked. However, December is one of the busiest times of the year for foot traffic in the area and the estimated number of exposures runs in to the tens of thousands.